Content Peddler is a small team building one stubborn idea into software: the best piece you can publish is the one somebody already went looking for.
We kept writing posts that nobody had asked for. The research was the expensive part, the guessing was the demoralising part, and every tool on offer skipped straight past both to the blank box. So we built the thing that reads first, says out loud what it found, and only then writes.
Read the methodThree positions that decide most of the arguments we have about what to build next.
A topic is worth writing when people are already asking, not when it sounds clever in a planning meeting. Everything in the product exists to find that signal and put a number on it before anybody spends a day writing.
The methodAnything a machine asserts should be traceable to something a person actually said. We keep every thread, excerpt and score attached to the run, because a draft you cannot check is a draft you have to rewrite anyway.
What gets keptA confident tone is not evidence. Every run puts a figure on how much of the conversation actually circles your topic, and shows the threads it read to get there. You can disagree with the number, which is exactly why we publish it.
How billing worksThe blog post is the first thing we taught a run to make, not the last. The pipeline underneath, read the room, judge whether it holds, write from the evidence, is not specific to blogs, and the same six moves apply to a newsletter issue, a comparison page or a docs deep-dive.
What will not change is the order. The reading comes first, the judgement is published, and the writing happens last. Everything we ship gets measured against whether it makes that chain easier to check.
A small team who had the same complaint and got tired of repeating it. We are building this in the open, and we would rather ship something you can check than something that sounds impressive.
If you want to argue with any of this, we would genuinely like to hear it, tell us where we are wrong.